Our Mission
We are the sustainable leader of local
Local Daily Media publishes online newspapers powered by our hometown Radio Stations in each of the markets we serve. Our mission is to engage a sense of local community through trustworthy information and compelling entertainment for our listeners and readers, while also creating an effective marketing and advertising tool for local advertisers.
What We Do
We give communities the news and information they need and can trust. We make it highly accessible through our websites, email newsletters and radio broadcasts.
Who We Are
Our Promise
Trust matters.
Our journalists tell compelling, local stories driven by these principles:
- Accurate reporting that allows readers to decide on issues for themselves. We don’t have a bone to pick or an axe to grind in any story.
- Properly sourced quotes provided in proper context. We don’t use “sources close to the matter” and we quote people using the words they say, rather than what we try to make them mean.
- Names spelled correctly. It tells the community we care.
In contrast to traditional media outlets, we are committed to providing opinion-free content. That means:
- No editorials
- No opinion columns
- No letters to the editor
- No endorsements of political candidates
Our Content
We seek stories in all we do.
WE MAKE THE DONUTS. 100% of our content is either created by our team or a trusted local partner. We create 95% of our content sourcing just 5% from reliable, local partners.
WE DO NOT AGGREGATE. Local Daily Media newsrooms deliver timely, multimedia news content to our audiences in every market with a hyperlocal focus.
WE DEVELOP COMPELLING COMMERCIAL CONTENT. Our creative services team develops the super majority of our advertising content. They guide our advertisers through effective marketing strategies that include digital display, radio, video and content marketing.
OURS IS NOT ‘GOTCHA JOURNALISM.’ The goal is full transparency on every issue. The result is an engaged reader with the tools to take action when necessary.
WE ARE NOT AN AD NETWORK. Our sites are closed platforms; we control 100% of the ad space. Our news content and advertisers are never compromised by unreviewed network ads.
OUR RADIO IS LOCAL. Curated by our programming team, our radio stations deliver music consumers love wrapped with local content they can’t hear anywhere else. Starting with the music, we hand-select every minute of content broadcast on our stations.
Engagement
Our engagement team continually evaluates new ways to reach our readers and listeners. Today we meet our audience wherever they are using these multimedia platforms:
News sites
Headlines email newsletters
Events calendars and newsletters
FM radio stations: Triple A, Country
Streaming radio stations: Triple A, Country
30 Off Local: e-commerce shopping platform
Localities
Local Daily Media operates in two markets: Wilmington, N.C. and Williamsburg, Va.
Leadership
Experts in digital engagement, broadcast programming and marketing support the entire Local Daily Media team.